DBMS Customer Relationship Management (CRM) solution provides a wide set of software systems intended to help businesses organize customer-related data and information. DBMS CRM is a useful ERP module designed to develop, maintain and improve Customer Relationship. It allows businesses to gather data through customer interactions creating support-customer baseline. Becoming a customer-oriented business is a main key to success and company reputation. DBMS CRM system model includes various modules:

1. Marketing Automation Module

The marketing module of DBMS CRM includes functionalities concerning short term implementation of marketing related activities and long term planning within a company.
It also helps in activities like Campaign Management, Lead Management and Planning. Marketing module allows businesses to run marketing campaigns using different communication channels, which targets potential buyers using a product or a group of products as a message. It generates sales related leads which then can be converted into sales.
- Telemarketing
- E-mail marketing
- Product and Price configuration
- Multi channel communications

2. Service Module

The service module of DBMS CRM guarantees system efficacy in managing customer service. It helps in activities like Service Order Management, Service Contract Management, Planned Services management, Warranty Management, Installed Base (Equipment) Management, Service Level Agreement Management, Resource Planning and Scheduling and Knowledge Management.
- Customer Service and Support
- Business functionality and Support
- Technical functionality and Support
- Business to Business (B2B) CRM services
- Ongoing CRM Solution Support
- Email response management
- Field services

3. Sales Module

DBMS CRM Sales Module focuses on the sales department of the company to direct and perform pre-sales processes, making it more controlled. The sales teams in most companies are responsible for capturing opportunities, capturing customer interaction, the CRM helps them process this data and monitor it in the future. This helps in organizing all relevant data received and captured for a deal to be put into one place, it could hold data as expected budget, total spending, prospective customers, key players, products interested in, important dates and expected closing dates of a deal. Through this module, authorized business personnel have access list of customers with different related data and information. Relation history with customers can be visualized easily. Search engines allow finding the information according to the company, to the name of the contact or of the person in charge of this client.
- Sale force automation
- Contract Management and Creation
- Internet Sales Sales proposal software
- Sales reports (Internet and Pocket PC)

Each of these modules can be stand alone function depending on organizational requirements. It is important that the right software is selected and more significantly implemented properly for the CRM to be valuable